The tools behind The Write Touch Studio

You don't need a fancy tech stack to run a business well.

At least, that's what I've learned.

The Write Touch Studio is powered by a handful of tools I use pretty much every single day. Nothing particularly glamorous. Nothing that requires a technology degree. Just tools that help me write, organize, communicate and keep all the moving pieces moving.

Here's what's in my everyday toolkit:

Google Docs — Where the writing happens

Press releases, pitches, planning documents, client work—you name it. If words are involved, there's a good chance I'm working in Google Docs.

I love being able to write, edit, collaborate and access my work wherever I am. And as someone whose business revolves around writing, having a reliable place to house the actual writing is pretty important.

Google Sheets — Keeping the chaos organized

Behind every polished press release is probably a spreadsheet.

I use Google Sheets to keep track of clients, leads, projects, workflow and all those little details that are easy to lose track of when you're juggling multiple things at once.

It's not glamorous, but organization matters. Especially when you're running a business by yourself.

Canva — Making the words look good, too

Not everything is about words.

Canva is where I create graphics, social media content and other visual pieces that help bring an idea to life. It's become one of those tools that I don't really think about using anymore—I just open it and get to work.

Google Calendar — Because if it's not scheduled, it's not happening

This one might be the most important.

I use Google Calendar to keep up with deadlines, meetings, content, events and everything else competing for space in my brain.

Gmail — Because communication is everything

PR is, at its core, about communication. And email is still a huge part of how I communicate with clients, media contacts and partners. Gmail keeps all those conversations in one place and helps me keep business communication moving.

Facebook, Messenger & Meta Business Suite — Where I connect and promote

Facebook and Messenger help me connect with clients, businesses, community organizations and potential media opportunities, while Meta Business Suite helps me manage and schedule content. It's where a lot of the relationship-building happens.

The takeaway

My tech stack isn't complicated.

It's a collection of familiar, accessible tools that help me do what I actually need to do: write well, stay organized, communicate clearly and tell good stories.

So if you take one piece of advice from this post, let it be this: you don't need the fanciest tools to do good work.